One of my favorite hobbies is cooking, so the concept of this commercial came easily to me. There are so many things I love about cooking and the first to my mind was the engagement of all five senses. In order to convey that thought, I used camera shots that grab the audience and compel them to desire to cook. This can be seen in the detailed close-up shots, from the film editing process to the choices of food chosen. Every small detail mattered and brought to life an overall engaging and exciting piece.